Journey to Usership™
Goodbye, Ownership. Hello, Usership.
The Journey to Usership™ is an all-new framework with data, expertise, and tools that will guide you along the path to becoming a successful subscription business.
The Journey to Usership™
Path for growth and maturity in the Subscription Economy
Launch
Stay Simple and Flexible
You are launching a new subscription business or service offering.
Optimize
Test and Learn
You are optimizing to increase subscribers and drive growth.
Scale
Automate and Standardize
You are ramping, expanding and scaling your business through automation.
Lead
Perfect and “Wow”
You are leading your market in platform, data and ecosystem.
Where should your company invest to succeed in the subscription economy?
Offering Design
How do you design, price, and package your subscription offerings to optimize for growth?
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
Key Business Initiatives
- Monetize a new offering
- Refresh pricing strategy
- Adopt usage-based pricing
- Tailor offering for international markets
- Expand offering upmarket or downmarket
- Execute cross-sell or upsell strategy
Subscriber Experience
How do you create a frictionless subscription experience that drives competitive advantage?
Key Business Initiatives
- Optimize onboarding and engagement
- Enable multiple payment methods
- Provide self-service subscription management
- Drive seamless renewal experience
Financial Model
How do you create a business model that delivers recurring revenue growth and profitability?
Key Business Initiatives
- Track business metrics for strategic planning
- Automate SOX and audit controls
- Automate and scale revenue recognition
Business Operations
How do you operate with greater agility and efficiency across order-to-cash processes?
Key Business Initiatives
- Streamline billing operations
- Maximize collections
- Minimize involuntary churn
- Reduce time to close the books
- Increase sales velocity
Enterprise architecture
How do you architect your technology architecture to grow and scale with your business?
Key Business Initiatives
- Rationalize the technology stack
- Improve testing and deployment agility
- Onboard new business lines (for M&A)
- Ensure system reliability and scale for future growth
The Journey to Usership whitepaper
As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.
Where should your company invest to succeed in the subscription economy?
Offering Design
How do you design, price, and package your subscription offerings to optimize for growth?
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
Key Business Initiatives
- Monetize a new offering
- Refresh pricing strategy
- Adopt usage-based pricing
- Tailor offering for international markets
- Expand offering upmarket or downmarket
- Execute cross-sell or upsell strategy
Subscriber Experience
How do you create a frictionless subscription experience that drives competitive advantage?
Key Business Initiatives
- Optimize onboarding and engagement
- Enable multiple payment methods
- Provide self-service subscription management
- Drive seamless renewal experience
Financial Model
How do you create a business model that delivers recurring revenue growth and profitability?
Key Business Initiatives
- Track business metrics for strategic planning
- Automate SOX and audit controls
- Automate and scale revenue recognition
Business Operations
How do you operate with greater agility and efficiency across order-to-cash processes?
Key Business Initiatives
- Streamline billing operations
- Maximize collections
- Minimize involuntary churn
- Reduce time to close the books
- Increase sales velocity
Enterprise architecture
How do you architect your technology architecture to grow and scale with your business?
Key Business Initiatives
- Rationalize the technology stack
- Improve testing and deployment agility
- Onboard new business lines (for M&A)
- Ensure system reliability and scale for future growth
The Journey to Usership whitepaper
As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.
Business Initiatives
Which initiatives are the most important for your business right now?
Customer day keynote
The Journey to Usership starts here
Hear Zuora’s Chief Customer Officer, Tom Krackeler, talk about what the Journey to Usership means for your business.
BLOG
How we’ll guide you on your “Journey to Usership”
Our Director of Customer Strategy, Jonathan Brown describes how the framework anchors customer success at Zuora.
Integrated Ecosystem
Integrate into your applications ecosystem
The world's leading enterprises run on Zuora.
Your journey starts here
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